Meta AdsCampaign strategy, optimization & reporting
TJKarachi · Remote
StrategyPaid mediaCreativeGrowthI combine strategy, performance marketing and hands-on creative direction to move brands from attention to action.
4–5Years of hands-on marketing experience
Flexible across Pakistan, UK, Europe and US hours
PKR 2.84M+Meta spend managed✦16M+Paid impressions✦6.47M+Paid reach✦12.1K+Messaging conversations✦1.33K+Lead-generation results✦PKR 2.84M+Meta spend managed✦16M+Paid impressions✦6.47M+Paid reach✦12.1K+Messaging conversations✦1.33K+Lead-generation results✦
About myself
4–5 yearsMarketing experience
End to endStrategy through delivery
Creative directionBrand systems, design, photo & video
Lead generationAudience, funnel and conversion thinking
Social mediaContent planning, publishing & management
A professional overview of my background and expertise.
I bring commercial thinking, performance media and visual execution into one accountable workflow—connecting the brief, the campaign and the final creative.
My background spans Meta advertising, lead generation, social media, branding, graphic design, photography, video and web.
My favorite tools
Tools that turn ideas into campaigns.
Meta Ads ManagerVerified capability
Google AdsVerified capability
PhotoshopVerified capability
IllustratorVerified capability
Premiere ProVerified capability
After EffectsVerified capability
LightroomVerified capability
InDesignVerified capability
CanvaVerified capability
CorelDRAWVerified capability
BlenderVerified capability
WordPressVerified capability
ElementorVerified capability
Microsoft OfficeVerified capability
Selected client network
Brands and organizations I've created for.
40+Client brandsOne creative network
Work experience
A marketing professional built across strategy, media & creative.
IGV
Ideal Group / Ideal Gold Vista
2022 — PresentMarketing &
Creative Manager
Creative Manager
Marketing strategy, Meta advertising, lead generation, social media, creative direction and team leadership.
Core capabilities
Built for the full campaign cycle.
Marketing strategy
Positioning, audience research, campaign planning and commercial direction.
Paid media & lead generation
Meta budgeting, targeting, optimization and reporting focused on measurable action.
Social media & content
Channel management, content calendars and campaign-ready creative systems.
Branding & creative direction
Identity, graphic design, art direction, photography, video and motion.
Creative team leadership
Briefing, production planning, quality control and end-to-end delivery.
01 / Marketing & Creative
Work across industries.
Campaigns, brand identities and social content — led by Ideal Gold Vista, Kemkhab and Sana Noor.
01View project Real estate · Marketing · Paid media
Ideal Gold Vista
Sales-led campaign strategy, lead generation, social content and creative-team direction.
02View project Fashion · Editorial campaign
KemKhab
Editorial creative built around the collection, styling and distinctive brand character.
03View project Fashion · Brand identity · Social
Sana Noor
Brand identity, seasonal campaign creatives and seven fashion films for Sana Noor.
04View project Digital product · Website · Launch
MYAH.IO
Launch creative connecting the platform experience with a focused social visual system.
05View project B2B SaaS · Social · Product story
Pulisync
Content that translates complex school-payment problems into clear product stories.
06View project Consumer products · Paid social
UZ Products
Product-first creative supported by Meta activity, including a 40K+ reach campaign.
07View project Architecture · Interiors · Social
De Creators
Visual content turning product details and interior solutions into polished stories.
08View project Food · Campaign creative · Reach
M. Suleman Mithaiwala
Festive content and audience campaigns, including a Meta campaign reaching 352K+ people.
09View project Creative studio · Motion · Website
Kreative Splash
Brand presentation and short-form motion creative produced as part of a wider agency content system.02 / Photography & Videography
Stories through the lens.
Event photography, brand films and motion work. Discover Sana Noor’s dedicated collection of seven films.
01Watch the work 7 videos · Film & motion
Sana Noor
7 films · Video-only collection
02View photography Event photography
Bilal Flowers Photography
11 supplied files
03View photography Event photography
Birthday Event
12 supplied files
04Watch the work 2 videos · Film & motion
Ideal Gold Vista
06 supplied files03 / Website projects
Designed for the web.
Brand websites and digital storefronts. Explore the previews, then visit each live website.
04 / AI Films & Generations
IMAGINED. GENERATED. DIRECTED.
Beyond the ordinary.
AI-generated films and visual storytelling — from brand worlds to cinematic concepts. Clearly labelled, creatively explored.
AI GENERATEDComputa
A World in Motion
Watch AI filmAI GENERATEDIdeal Gold Vista
A Vision of Tomorrow
Watch AI film
AI GENERATEDSheraton Real Estate
A New Perspective
Watch AI film
AI GENERATEDIndependent AI Film
Worlds Beyond the Frame
Watch AI filmFeatured case · Ideal Gold Vista
Creative leadership backed by performance.
Leading marketing strategy, paid media, social media and creative direction for a real-estate development since 2022.
Role / Marketing & Creative ManagerObjective / Sales & marketingPlatforms / Facebook · Instagram · TikTok · LinkedIn · Google
Performance reflects supplied Ideal Group Meta reporting through 23 Aug 2026.
Awards & highlights
Recognition earned behind the lens and beyond.
WinnerSeveston Videography Contest
Videography
✦
CertifiedArts Council Photographer
Photography
✦Video DirectorPakistan Edible Oil Conference
PEOC · Westbury Group
✦
Top RatedFiverr Freelancer
2019–Present · 30+ orders · 4.9 rating
✦Client feedback
Good work earns the next brief.
01 / ★★★★★“That’s the 2nd time I’ve worked with this seller and I’m very happy with the result again!”
02 / ★★★★★“Amazing as always.”
03 / ★★★★★“Great service and very fast, thanks!”
Available for the right brief